Agency

Digital Marketplace ZAUMU Launches In Kenya To Connect Brands, Content Creators

A new digital marketplace called ZAUMU has launched in Kenya, positioning itself as an end-to-end influencer...

Technology

How RAD Intel’s Score Takes Away Skepticism From Influencer Marketing

RAD Intel is an AI-powered creative intelligence platform that provides data-backed recommendations for influencer and content ...

Technology

AI-Driven Platform Influsence On Track For $300M Valuation

Influsence Inc., an AI-powered influencer marketing analytics platform, projects over $30 million in Annual Recurring Revenue...

Technology

GRIN’s New Integration Tools Enable Brands To Connect The Dots And Boost Campaign Performance

GRIN, a creator management platform, has launched two new integrated tools to eliminate data fragmentation in...

Commentary

BCG Report Reveals Precision Approach Yields 6x Higher Returns In Influencer Marketing

Boston Consulting Group (BCG) reports that well-executed “precision influencer marketing” campaigns are six times more efficient...

Technology

Marketing To The Algorithm: ProductWind’s Novel Approach To E-Commerce Influencer Marketing 

ProductWind helps brands drive e-commerce sales by coordinating thousands of micro-influencers to drive traffic and sales...

Strategy

Intelligence-First Influencer Marketing: How SAMY Alliance Secured L’Oréal Italy’s Multi-Brand Account

SAMY Alliance recently secured the influencer marketing account for all L’Oréal brands in Italy after demonstrating...

Agency

Omnicom Unifies Influencer Marketing Efforts Under Creo Banner

Omnicom Media Group (OMG), the media services division of Omnicom, is consolidating all its influencer marketing...

Technology

Sprout Social Launches AI-Powered Influencer Marketing Platform

Sprout Social has unveiled a new influencer marketing platform, featuring a refreshed design and new AI-driven...

Agency

SocialChain Expands Creator Marketing Portfolio With Acquisition Of The Fifth from News UK

SocialChain, the social strategy and creative practice of Brave Bison, has announced an agreement to acquire...

Commentary

Global Influencer Marketing Awards 2025 Unveils Expert Judging Panel

The Global Influencer Marketing Awards (GIMAs) 2025 officially opens for entries, announcing its panel of industry...

Agency

Linqia Launches ‘IRL’ Solution To Boost Brand Campaigns With Integrated Services

Linqia, an influencer marketing agency, announced the launch of IRL, a new solution that enables brands...

Agency

Later Appoints Ryan Bonnici As CMO To Lead Growth Initiatives

Later, an influencer marketing and social media management platform, announced the appointment of Ryan Bonnici as...

Agency

Verbatim: How Brianna Doe Is Generating Brand Value In An Era Of Endless Options

After 12 years of working in-house at lean startups, where she led influencer marketing alongside social...

Commentary

WFA Research Finds 54% Of Brands Planning Increased Influencer Marketing Spending In 2025

Multinational brands are increasingly partnering with specialized agencies as influencer marketing budgets continue to rise, according...

Agency

Hypothesis Wins Ather Energy Account For Influencer Marketing 

Hypothesis by Only Much Louder (OML) has secured the influencer marketing mandate for Ather Energy, the...

Agency

How GIFTA Is Rebuilding Trust In Influencer Marketing

A recent study based on a survey of 1,000+ consumers revealed that 58% of Gen Z...

Brand

AnyMind Group Expands Into E-Gifting With Acquisition Of Japanese AnyReach

AnyMind Group, a business platform as a service (BPaaS) company, announced the completion of its full...

Agency

TryMus Group: Focusing On Long-Term Relationships And Content Depth In Influencer Marketing

TryMus Group is a Toronto-based social media and influencer marketing agency launched in 2016 and specializes...

Brand

JCPenney Names VaynerMedia For Social And Influencer Marketing Amid Brand’s Transformation Initiatives

JCPenney has appointed VaynerMedia as its social and influencer marketing agency of record as part of...

Strategy

E-Commerce Veteran Shares Key Insights After Spending $10M On Influencer Marketing Campaigns

Sean Frank, CEO of wallet company Ridge, has released a YouTube video detailing insights and strategies...

Commentary

Report Shows Shift From Reach To Relationships In Creator Marketing

The influencer marketing industry is shifting beyond mere reach metrics toward deeper audience connections, according to...

Commentary

IPL 2025 To See $66 Million In Influencer Marketing Spend, Research Shows

Brands are expected to invest $66 million (₹550 crore) in influencer-led campaigns during the Indian Premier...

Commentary

YAAP Report Shares Roadmap For Influencer Marketing In 2025

YAAP Digital has released a comprehensive report on influencer marketing based on interviews with 50 CMOs...

Technology

Ukreate, Billion Dollar Brands Partner To Enhance Influencer Marketing Offering

Ukreate has entered a strategic alliance with Billion Dollar Brands to develop new approaches for connecting...