Technology

gen.video Acquires Lionize To Bolster Creator-Commerce Flywheel

Video-powered commerce and influencer marketing gen.video has acquired Lionize, an AI-driven influencer recruitment platform. The acquisition...

Agency

Publicis Showcases Creator Economy Strategy With Cannes Lions Campaign

Publicis Groupe has unveiled a two-part campaign at the Cannes Lions International Festival of Creativity today,...

Commentary

France Takes Aim At Shein, Temu With New Advertising, Influencer Marketing Regulation For Fast Fashion

France’s Senate has overwhelmingly approved a bill designed to regulate low-cost clothing giants, particularly targeting Chinese...

Agency

WPP Media ANZ Bolsters Influencer Marketing With Dual Leadership Appointments Of Maharaj, Maclachlan

WPP Media Australia & New Zealand has appointed Shivani Maharaj as Chief Creator Officer and Toby...

Commentary

Famesters Report: Influencer Marketing Emerges As Key Driver For Mobile App Growth In 2025

Influencer marketing has emerged as a central strategy for mobile developers amid shifts in how users...

Commentary

Linqia, The Female Quotient To Spotlight Women Driving Influencer Marketing’s Future At Cannes Lions

Linqia and The Female Quotient are partnering to host programming at the FQ Lounge during Cannes...

Agency

Dentsu Appoints Lebogang Moerane To Co-Lead ‘Culture-First’ Influence Strategy In South Africa

Dentsu Creative South Africa has appointed Lebogang Moerane as Head of Social & Influence, effective June...

Commentary

Digital Silk Reports Increased Demand For Influencer Marketing  Among U.S. DTC Brands

Digital marketing agency Digital Silk has announced increased client demand among U.S. direct-to-consumer (DTC) brands for...

Agency

Launchd Acquires Influencer Agency Huume from IZEA

Launchd, a company enabling brand partnerships, has acquired influencer talent management agency Huume from IZEA in...

Agency

Narrators: The Tech Agency Tackling Scale Challenges For Brands In Southeast Asia

Southeast Asian influencer marketing is forecasted to reach around $790 million this year, growing at a...

Agency

Unpacking AWISEE’s Dedicated Influencer Scouting Service

Multinational brands are increasingly partnering with specialized agencies as influencer marketing budgets continue to rise. The...

Commentary

71% Of Consumers Regret Influencer-Driven Purchases As Trust Gap Widens

A new Typeform survey examining the state of influencer marketing reveals that 71% of consumers regret...

Commentary

Creator Economy Jobs – Top Brands Seek Talent For Influencer Marketing, Content Creation And Social Media Opportunities

The creator economy continues its growth in 2025, with major companies from Apple to TikTok competing...

Commentary

Denmark To Ban Influencer Campaigns Promoting Unhealthy Food To Children Under 15

The Danish government announced plans to introduce legislation banning advertisements promoting unhealthy food and drinks to...

Commentary

Southeast Asian Tourism Authorities Tap Into Influencer Marketing As Competition For Travelers Intensifies

South Asian foreign tourism agencies intensify efforts to attract Vietnamese travelers ahead of summer, leveraging digital...

Commentary

Next Stage Of Influencer Marketing Hinges On Organizational Change, Not Technology, Report Reveals

Influencer marketing’s next stage depends more on organizational transformation than technological advancement, according to findings from...

Agency

Omnicom Media Group Consolidates Influencer Marketing In MENA Under Creo Brand

Omnicom Media Group (OMG), the media services division of Omnicom, is consolidating its influencer marketing capabilities...

Commentary

Part Two – In Search Of Better ROI, Experts Say Brand-Creator Deals Must Go Beyond Metrics

Brands face mounting pressure to optimize creator partnerships as investments surge – according to a World...

Agency

Later’s New CMO Eyes Influencer Marketing Transformation Through Metrics, Talent, And Myth-Busting

“I think influencer marketing is one of the fastest-growing and highest-performing channels today, but it’s still...

Agency

Performance Over Popularity: Inside Virality Boost’s Influencer Marketing Strategy

After managing over 70 affiliate programs and influencer campaigns for major brands including Ann Taylor, LOFT,...

Commentary

B2B Influencer Marketing Matures As Key Strategy In 2025, Report Finds

B2B influencer marketing has evolved from an experimental tactic to an essential strategy, with growth in...

Commentary

LinkedIn Emerges As Vital Platform For B2B Influencer Marketing, Report Shows

A comprehensive analysis by The Influencer Marketing Factory reveals LinkedIn’s transformation from a resume repository to...

Brand

IPG Health Taps Ex-Meta Healthcare Creative Strategy Lead To Enhance Influencer Marketing Capabilities

IPG Health has appointed Annie Foster as Group Director, Social Media Creative, to bolster the network’s...

Agency

Digital Marketplace ZAUMU Launches In Kenya To Connect Brands, Content Creators

A new digital marketplace called ZAUMU has launched in Kenya, positioning itself as an end-to-end influencer...

Technology

How RAD Intel’s Score Takes Away Skepticism From Influencer Marketing

RAD Intel is an AI-powered creative intelligence platform that provides data-backed recommendations for influencer and content ...