Platform
OnlyFans Launches Pickleball Competition Series On OFTV With Celebrity Hosts
OnlyFans has announced “Smash City,” a pickleball competition series debuting June 13 on OFTV, the platform’s free-to-view, safe-for-work streaming service, per Complex.
The four-episode series features tennis player Nick Kyrgios and reality TV personality Sophie Stonehouse (“Too Hot to Handle”) as hosts, with adult film actress Rachel Starr serving as referee. Eight OnlyFans creators compete for a $20,000 prize through various pickleball-themed challenges.
Brand Diversification Through Platform Partnership
Kyrgios, who joined OnlyFans as a creator in December 2023, uses the platform to share non-explicit content about his professional and personal life. “The content I’m able to share on OnlyFans is a lot different than what I can share on other platforms,” Kyrgios told Complex. “I’m able to share a lot more of my personal life.”
Currently ranked No. 13 in the world with seven ATP Tour titles, Kyrgios offers his content without subscriber fees to maximize audience reach. He plans to compete in upcoming tournaments, including the French Open doubles competition with Jordan Thompson, followed by singles appearances at Wimbledon and the U.S. Open.
“I think the perception of OnlyFans is slowly changing,” noted Kyrgios. “When I’m able to show people my OnlyFans and the type of content I can post, it makes people more comfortable to start their own accounts.”
The competition format includes creative variations on pickleball, from games using oversized bats to “Pickleball Pong” featuring large cups positioned on either side of the net. Contestants include a mix of reality show participants, sports professionals, and models from the OnlyFans creator community.
All content on OFTV remains free to watch, supporting OnlyFans’ strategy to develop mainstream entertainment offerings alongside its subscription-based platform.
