Global meat snacks brand Jack Link’s is teaming up with MrBeast (Jimmy Donaldson) to develop a line of protein-packed meat snack products for the international market.

The meat snack multipacks will feature individual-sized portions of beef jerky and meat sticks with MrBeast’s signature branding, designed for convenience and on-the-go consumption. 

“We are incredibly excited to partner with MrBeast,” Troy Link, CEO of Jack Link’s, said in a press release. “Jimmy’s entrepreneurial spirit and dedication to his fans align perfectly with our values at Jack Link’s. We believe this collaboration will drive a new generation of consumers into the meat snacks category, worldwide.”

The deal represents Donaldson’s first co-branded consumer packaged goods collaboration as he leverages his digital influence into traditional retail channels.

The partnership targets Gen Alpha, Gen Z, and their parents. Jack Link’s cites data showing 33% of younger consumers snack more than three times daily, but only about 9% currently choose meat snacks, indicating growth potential.

“I’ve been eating Jack Link’s since I can remember, so teaming up is a no-brainer,” stated Donaldson. “Now we get to do something super fun and tasty for our fans.”

Jeff Housenbold, MrBeast’s CEO, added, “We’re always looking to partner with brands that share our ‘better than the competition’ and ‘better-for-you’ philosophy, so this collaboration with Jack Link’s felt like a natural fit.”

Expanding Business Portfolio

This meat snack line joins Donaldson’s growing consumer products portfolio. His chocolate brand Feastables generated $251 million in sales and more than $20 million in profit last year, according to Bloomberg. By comparison, his media business brought in similar revenue but lost nearly $80 million during the same period.

MrBeast’s holding company, which includes Feastables, Lunchly, and his video production operations, generated over $400 million in sales last year and is currently profitable. The creator is reportedly seeking to raise hundreds of millions in a funding round that would value his business at approximately $5 billion.