The International Beauty Shows (IBS) has issued a call for creative influencers to cover what it calls the world’s largest dual beauty and spa events.

The IBS and International Esthetics, Cosmetics, & Spa Conference (IECSC) is offering selected content creators a 3-day VIP Show Pass with press room access and promotion across event channels and media partners American Salon and American Spa.

The Content Creation Team will cover events in New York, Las Vegas, and Florida. Qualified applicants must maintain an engaged following across platforms such as Instagram, TikTok, YouTube, LinkedIn, a blog, or a podcast, with content focusing on the beauty, spa, or wellness industries.

The limited program requires applicants to be at least 21 years old and produce original, consistent content aligned with IBS and IECSC’s professional focus.

Beauty Influencers on the Rise

This initiative comes as new research from WeArisma shows that influencer content delivers up to 19 times higher Earned Media Value than brand-owned channels across the beauty industry. Beauty brands receive exponential returns when leveraging creator partnerships:

• Influencer content reaches up to 26 times more consumers through impressions
• Content creation is amplified by up to 73 times
• Engagement rates surpass brand channels by up to 83 times