By Niggi, the Dubai-based influencer marketing agency established in 2018, announced its rebrand to Mumkin as part of its strategic expansion beyond founder-led operations. The name—meaning “possible” in both Arabic and Hindi—signals the company’s transition to a full-service digital marketing provider, per Campaign.

Founded by Nikita Phulwani, the agency has grown from an influencer marketing boutique to a 25-person team delivering integrated services across influencer marketing, public relations, content creation, social media, and events.

The rebrand comes as Dubai positions itself as an emerging hub in the global creator economy. The UAE actively attracts creator economy participants through initiatives like the Creators HQ project, which aims to bring 10,000 creators to the country.

“It’s no longer just about me—it’s about embodying a community of creatives that represent a transformative vision,” Phulwani said in a statement. “Rooted in my deep connection to the region, I attribute Mumkin to the world of possibilities that we help bring to life for our clients as a unit: We Make It Possible.”

Alignment with Industry Trends

The agency’s expansion aligns with growing client demand for integrated marketing solutions in the region. Dubai’s creator economy initiatives include a 10-year Golden Visa program, development of creator-focused infrastructure, and strategic industry events like the 1 Billion Followers Summit, which drew over 15,000 attendees in its third year.