REFY Beauty Taps Vagabond Digital For Global Marketing Push As Both Manchester Brands Eye International Growth

REFY Beauty has appointed Vagabond Digital as its performance marketing partner to support global expansion plans....

The Kids’ Table: Helping Creators Tap Into The Most Loyal Audience

Left to Right: Michael Sammaciccia, Nikki Reed, Brent Coble, Angela Vargas, and Chris Viscardi. Image credit:...

The Body Shop Names Media33 As New Media Agency In Australia

The Body Shop has appointed independent media agency Media33 as its media agency of record in...

Fox Advertising Invests In The Lighthouse Creator Campus

Fox Advertising has made an investment in The Lighthouse, a physical campus for content creators that...

Google To Cut Ties With Scale AI Following Meta Investment

Google, Scale AI's largest customer, plans to terminate its relationship with the data-labeling startup following Meta's...

Chinese Car Manufacturer Takes Legal Action Against 37 Influencers For Defamation

BYD, one of China's leading electric vehicle manufacturers, announced on June 4 that its Legal Department...

Lowe’s Launches First-Ever Home Improvement Creator Network With MrBeast Partnership

Lowe's Companies Inc. is introducing the home improvement industry's first creator network, featuring MrBeast (Jimmy Donaldson),...

Apple Prioritizes Creators With iOS 26 Camera App Redesign, AirPods Update

Apple is prioritizing content creators with two significant updates: a redesigned Camera app in iOS 26...

MLB Stakes Claim In Creator Economy With Jomboy Media Partnership

Major League Baseball (MLB) has acquired an undisclosed minority stake in digital media company Jomboy Media,...

What Happens When YouTube’s Top Golf Stars Face PGA Tour-Level Competition?

While producing Netflix's golf documentary “Full Swing,” Pro Shop Studios co-founder Mark Olsen discovered that millions...

How Lyft, Notion are Tapping into LinkedIn’s Rising Creator Economy

Ridesharing marketplace Lyft and digital workspace Notion are among a growing number of companies leveraging LinkedIn's...

Aston Martin’s Formula One Fan Engagement From TikTok Creators

Aston Martin Aramco Formula One Team has released new data on the performance of its Creator...

Fast-Casual Chain DIG Introduces Persian-Inspired Dish Through Influencer Collaboration

DIG, a Northeast-based fast-casual restaurant chain, has partnered with Persian-American content creator Cyrus Veyssi to launch...

Capital One To Face Lawsuit From Social Media Creators Over Alleged Commission Theft

A federal judge has ruled that Capital One must face a class-action lawsuit from social media...

V10 Entertainment Acquires Ex-YouTube Executive’s Content Firm, Towerhouse, To Boost Digital Strategy

Electrify Video Partners: Scaling Creator Businesses Through Investment And Expertise

YouTube is on track to overtake Disney as the largest media company by revenue by the...

Dhar Mann Studios Expands Leadership Team With Industry Vets As Creator-Led Studio Challenges Hollywood

Dhar Mann Studios (DMS), a digital media company with over 136 million followers worldwide, is bolstering...

Leasing.com Taps Automotive Influencer Tom Shorrock To Demystify Car Leasing Process

Leasing.com has partnered with automotive content creator Tom Shorrock in a video-first collaboration aimed at making...

How Creator Camp Secured A ‘Shark Tank’ Deal With Barbara Corcoran

Creator Camp secured a $350,000 investment from Barbara Corcoran on “Shark Tank” in exchange for 18%...

Jack Link’s To Launch Protein-Packed Meat Snack Line In Partnership With MrBeast 

Global meat snacks brand Jack Link's is teaming up with MrBeast (Jimmy Donaldson) to develop a...

e.l.f. Beauty Acquires Hailey Bieber’s Skincare Brand rhode For $1 Billion

Cosmetics company e.l.f. Beauty is acquiring Hailey Bieber's skincare brand rhode in a $1 billion transaction,...

Saudi Media Group Partners With TikTok To Empower Content Creators, Drive Regional Growth

The Saudi Research and Media Group (SRMG) announced a strategic partnership with TikTok, aimed at developing...