Stories By David Adler
-
Agency
MindgruveMacarta Becomes First Agency To Offer End-To-End TikTok Shop Management In Brazil As Platform Expands To Latin America
May 12, 2025MindgruveMacarta has expanded its partnership with Outlandish to become the first agency offering end-to-end TikTok Shop...
-
Brand
Expedia Launches ‘Trip Matching’ Feature That Turns Instagram Reels Into Travel Itineraries
May 12, 2025Expedia has introduced “Trip Matching,” a feature that allows travelers to build itineraries based on Instagram...
-
Influencer
Luxembourg Influencers Struggle As Local Businesses Resist Paying For Content
May 12, 2025Content creators in Luxembourg are reporting challenges in monetizing their work as domestic businesses remain reluctant...
-
Platform
YouTube Unveils Creator Partnership Tools To Boost Brand Collaborations
May 12, 2025YouTube has unveiled new tools designed to strengthen connections between brands and creators during the recent...
-
Commentary
UK Influencer Ad Disclosure Compliance Still Lags Despite Modest Gains
May 9, 2025Fewer than three in five influencer advertisements on Instagram and TikTok in the UK are adequately...
-
Platform
Meta Unveils New Ad Formats Across Instagram Reels, Facebook, Threads in Major Expansion for Advertisers
May 9, 2025Meta announced a suite of new advertising solutions across its platforms during the IAB NewFronts 2025...
-
Brand
Swedish PodX Group To Acquire Majority Stake In Lemonada Media, Marking U.S. Market Entry
May 8, 2025PodX Group, a Stockholm-based international podcast company, plans to acquire a majority stake in Lemonada Media,...
-
Platform
Social Media, In-Store Promotions Drive Frozen Food Purchase Decisions, Per NFRA
May 8, 2025Traditional in-store promotions remain the most effective driver of frozen food purchases while social media increasingly...
-
Technology
CreatorIQ Unveils Benchmarking Suite For Creator Marketing Performance
May 8, 2025Creator marketing platform CreatorIQ has launched a new performance measurement system, positioning the tools as a...
-
Brand
From Superfans To Influencers: How Supercell Built A 300K Creator Army
May 7, 2025Mobile game developer Supercell reports expanding its creator program from 1,200 to nearly 300,000 participants, according...
-
Commentary
Study Examines How Social Media Platforms Shape Influencer Marketing Success
May 6, 2025A new study reveals that the technological features of social media platforms play a crucial role...
-
Influencer
College Athletes’ Social Media Gold Rush: Partnership Turns Student-Athletes Into Influencers
May 6, 2025The University of North Carolina (UNC) partnered with Article 41, a firm founded by UNC alumna...
-
Commentary
‘The Joe Rogan Experience’ Maintains #1 Position In Edison Research’s Q1 2025 Podcast Rankings
May 5, 2025Edison Research reports that “The Joe Rogan Experience” remains the top podcast in the United States...
-
Platform
Trump Says He’d Give TikTok Another Extension If June Deadline Passes Without Buyer
May 5, 2025U.S. President Donald Trump states he would offer TikTok another extension should the social media platform...
-
Platform
Pinterest Expands Global Inclusion Fund For 2025 After Driving 250% Increase In Saves Last Year
May 2, 2025Pinterest is expanding its Inclusion Fund program for 2025, marking five years of supporting diverse content...
-
Platform
Meta Plans Premium Tier For AI App As Competition With ChatGPT, Gemini Heats Up
May 2, 2025Meta is planning to introduce a premium subscription for its artificial intelligence assistant, joining rivals OpenAI,...
-
Brand
International Beauty Shows Looking For Influencers To Cover World’s Largest Beauty, Spa Events
May 1, 2025The International Beauty Shows (IBS) has issued a call for creative influencers to cover what it...
-
Brand
Theme Parks Ride Influencer Wave To Fight Economic Headwinds
April 30, 2025India’s leisure industry is increasing its marketing investments by 25-30% as operators combat rising operational costs,...
-
Brand
Heineken Taps Joe Jonas, Influencer ‘Dude With Sign’ To Combat Digital Fatigue With Real-Life Connections
April 29, 2025Heineken has launched a new campaign titled “#SocialOffSocials” featuring Joe Jonas and social media personality Seth...
-
Commentary
Cannes Lions 2025 Program To Showcase Insights, Talent & Achievements Of Creative Industry
April 29, 2025The Cannes Lions International Festival of Creativity announced its 2025 program that highlights five key themes:...
-
Agency
Linqia Demonstrates Cross-Channel Potential Of Creator Content With ‘Creator Ads’ Campaign
April 28, 2025Linqia has launched “Creator Ads,” a solution allowing brands to extend creator content across multiple marketing...
-
Brand
Warner Music Exec Leon Farrell Joins Steven Bartlett’s FlightStory As Product Director
April 25, 2025FlightStory, the global media and investment company founded by entrepreneur Steven Bartlett, announced the appointment of...
-
Influencer
Live-Streaming Viewership Up 9% In Q1 2025 As Twitch Alternatives Gain Ground
April 24, 2025Stream Hatchet’s “Q1 2025 Live-Streaming Trends Report” reveals that overall viewership has reached its highest first-quarter...
-
Platform
Meta Expands Threads Ads Globally To All Advertisers
April 24, 2025Meta announced the global expansion of advertising on its Threads platform to all eligible advertisers worldwide,...
-
Talent Collectives
Alexander Onaindia’s Game Plan For Creators’ Long-term Success
April 22, 2025For sports marketing executive Alexander Onaindia, having long-term growth over viral sparks makes much more business...
Trending
