Commentary

LinkedIn Posts With Links See Higher Engagement, Study Shows

Metricool's “2025 LinkedIn Study,” analyzing 577,180 posts from 47,735 LinkedIn pages, reveals several counterintuitive findings about...

Commentary

NAB Launches Creator Council To Amplify Voices In Media & Entertainment Industry

The National Association of Broadcasters (NAB) announced the launch of the NAB Creator Council, a new...

Technology

Podscribe Launches New Attribution Tools For Podcast Advertisers

Podscribe has introduced new audience intelligence features on its platform aimed at enabling advertisers to gain...

Commentary

Global Influencer Marketing Awards 2025 Unveils Expert Judging Panel

The Global Influencer Marketing Awards (GIMAs) 2025 officially opens for entries, announcing its panel of industry...

Commentary

After iShowSpeed’s Visit, Hong Kong Chief Executive Vows Support For Social Media Promotion

Hong Kong’s Chief Executive, John Lee Ka-chiu, announced that the city will provide "any possible help"...

Influencer

Influencer-Founded Fashion And Beauty Brands Make Business Pivot As Category Sees Revival

The influencer-to-founder pipeline is experiencing a resurgence as creator-founded fashion and beauty brands introduce modified business...

Agency

Linqia Launches ‘IRL’ Solution To Boost Brand Campaigns With Integrated Services

Linqia, an influencer marketing agency, announced the launch of IRL, a new solution that enables brands...

Technology

From Underpaid To In Control: How ChannelCore Is Enabling Creator Success Through AI-Driven Tools

Many of the estimated 200 million content creators worldwide who are expected to drive a half-a-trillion-dollar...

Talent Collectives

Billion Dollar Boy Launches Creator Fund To Support Emerging Talent At Major Events, Starting With Cannes Lions Festival

Global creator agency Billion Dollar Boy and platform FiveTwoNine have launched The Creator Fund, a grant...

Technology

Social Tip: Empowering Everyday Consumers By Leveraging Brand Love As A Competitive Advantage

Social Tip will pay anyone with a social media account to post about products they've purchased...

Platform

KICK Launches $100,000 Developer Challenge With New Public API

KICK streaming is expanding its creator ecosystem by launching a public API and a $100,000 developer...

Agency

How GIFTA Is Rebuilding Trust In Influencer Marketing

A recent study based on a survey of 1,000+ consumers revealed that 58% of Gen Z...

Technology

WeArisma: Uncovering the Invisible 90% Of Creator Marketing’s Impact

Are brands missing a large portion of conversations about their products?  While marketing teams focus on...

Technology

AI As Matchmaker: How AMT Is Eliminating Middlemen In Creator Marketing

As consumer brands become more successful at utilizing influencer marketing to achieve their target ROI, operations...

Commentary

Celebrity Brands Leading Digital Conversation In 2025

Kanye West's Yeezy leads the pack of celebrity-owned brands generating the most digital engagement in 2025,...

Brand

QVC Cuts 900 Jobs, Shifts Focus To Live Social Shopping Amid Cable TV Decline

QVC Group announced axing approximately 900 positions, representing about 5% of its workforce, as the legacy...

Commentary

Circle Announces Creator Path Summit With 12 Industry Experts

Circle, a community platform for creators and brands, is organizing the Creator Path Summit scheduled for...

Brand

LTK To Host Its First-Ever Creator Upfronts In May, NYC

Technology

Pocket.watch: Helping YouTube Creators Build Global Franchises

YouTube’s algorithm can make or break creators. For those who manage to build a following, what’s...

Influencer

Ex-Fox News Anchor Megyn Kelly Joins Political Content Wave With New Podcast Network Launch

Former Fox News primetime anchor Megyn Kelly has launched MK Media, a new video and audio...

Strategy

E-Commerce Veteran Shares Key Insights After Spending $10M On Influencer Marketing Campaigns

Sean Frank, CEO of wallet company Ridge, has released a YouTube video detailing insights and strategies...

Technology

Invisible Universe Debuts AI Animation Tool Kit To Boost Content Creation

Invisible Universe has launched access to its AI-powered animation pipeline, attracting production companies and independent creators...

Talent Collectives

Unpacking Outloud Talent’s Culture-First Approach To Creator Economy Consolidation

Outloud Talent, a subsidiary of The Outloud Group, expanded from representing 30 creators to over 200...

Technology

Are Digital Avatars Taking Over China’s Live Streaming Industry?

AI-generated digital avatars are gaining traction across China's livestream e-commerce platforms. According to Sixth Tone, over...

Commentary

IPL 2025 To See $66 Million In Influencer Marketing Spend, Research Shows

Brands are expected to invest $66 million (₹550 crore) in influencer-led campaigns during the Indian Premier...