Technology

Streamlabs Eliminates Fees With New Sponsorship Platform For Creators, Brands

Logitech G-owned live streaming software platform Streamlabs introduces “Streamlabs Sponsorships,” a new platform that connects content...

Agency

Quantity vs. Quality – 18-Year-Old Fabio Soprano Explains the Decision That Led To An Up-And-Coming Agency In The Luxury Influencer Marketing Industry

The race for influencer marketing success has created a blind spot in luxury fashion marketing. While...

Commentary

Will Creator-Driven Buzz Outperform Traditional Advertising? — Influencers And Experts Share Thoughts

According to recent research on shifting consumer behavior and preferences, creator-generated content is now outpacing traditional...

Commentary

Creator Economy Jobs Contract 25% Y-o-Y As Support Roles Decline

The creator economy job market is contracting while experiencing significant shifts in hiring patterns, according to...

Platform

TikTok Is Testing Feature Similar To Instagram’s ‘Broadcast Channels’ For Creator-Follower Communication

TikTok is testing "bulletin boards," a new messaging tool that enables creators and brands to share...

Commentary

Apparel, Tech Brands Lead $15M+ NIL Market, Out2Win Reports

A comprehensive industry report from athlete marketing intelligence platform Out2Win reveals that apparel and tech brands...

Platform

Netflix, TF1 Strike Deal To Integrate French Broadcaster’s Content Into Streaming Platform

Netflix and TF1 Group have announced a distribution partnership that will integrate TF1's channels and on-demand...

Technology

Superfiliate Secures $2.1 Million In Funding To Boost Influencer Marketing For CPG, DTC Brands

Superfiliate, a creator marketing platform founded four years ago, has raised $2.1 million in a strategic...

Commentary

Brands Shift Social Media Strategy Upstream As Creator Economy Matures

Social media and influencer marketing have moved from peripheral tactics to core brand-building strategies, with major...

Talent Collectives

Shine Talent Group’s Jess Hunichen Advocates For Creator Value

In 2015, Jess Hunichen, hailing from Australia, met Emily Ward in Toronto through a mutual friend...

Commentary

Southeast Asia’s Digital Economy Hits $263B As Fragmented Field Reshapes Brand Engagement

Southeast Asia's digital economy continues to expand, reaching an estimated size of $263 billion GMV with...

Influencer

Toys and Colors Partners With Former NASA Engineer Mark Rober In New STEM Series On YouTube

Children's content creator Toys and Colors is collaborating with former NASA engineer and YouTube personality Mark...

Commentary

New Online Museum Chronicles The Rise Of Digital Influence From LiveJournal To TikTok

Influencer marketing agency Zorka.Agency recently launched the Museum of Digital Influence as the first-ever online archive...

Platform

Snap Acquires Saturn Calendar App To Boost Social Features For Teen Users

Snap Inc. has acquired Saturn, a calendar application widely used by high school students, per Engadget....

Platform

YouTube Looks Back At Two Decades Of Digital Entertainment

YouTube marks its 20th anniversary in 2025 with over 1 billion monthly active podcast users and...

Commentary

Report: NBA, NFL Lead In Social Media Performance, Personality-Driven Content Dominates Across All Leagues

STN Digital’s “2025 League Social Performance Report” reveals notable trends in fan engagement across the major...

Platform

Fizz: Bringing Connection Back To A Generation Raised On Highlight Reels

Fizz is a campus-specific social platform, founded in 2020 by Stanford dropouts Teddy Solomon and Ashton...

Strategy

From Farm To Feed: John Deere’s Digital Storytelling Strategy Amasses 100M Views, 700K Followers In One Year

John Deere’s digital strategy, spearheaded by Chief Tractor Officer Rex Curtiss, reached a milestone with over...

Brand

Bonkers Toys Secures Exclusive Global License For YouTube Gaming Brand PrestonPlayz

Bonkers Toys has secured a worldwide exclusive Global Master Toy license for YouTube gaming creator PrestonPlayz....

Platform

Tubi Expands Platform With YouTube Creator Content

Tubi has launched a new initiative to incorporate content from established YouTube creators into its free...

Commentary

Report: 95% Of Creators Embrace Direct-To-Fan Models As Creator Economy Matures

A report released by Epidemic Sound reveals that 95% of full-time and part-time creators are engaging...

Technology

Button Launches Creator Media Platform At Cannes Lions

Platform

Bluesky’s Decentralized Dream And How It’s Reshaping The Social Media Ecosystem

Rose Wang has a radical proposition for the millions of creators heading to VidCon this year:...

Platform

‘Own’ App Launches With Blockchain-Based Creator Monetization

Own, a new social media app combining short videos, text posts, and images, has launched its...

Technology

Joe Pulizzi Shares Blueprint For Content Entrepreneurs

Joe Pulizzi, founder of The Tilt and the Content Entrepreneur Expo (CEX), doesn't sugarcoat the reality...