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Agency
Inside Clicks Talent $250K Bet To Revamp Influencer Marketing Technology
July 4, 2025Refusing to be hampered by manual processes and inefficient workflows that often plague influencer marketing, Clicks...
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Influencer
Creator CEO: Uptin On Building Content Businesses
July 4, 2025Uptin has a unique position in the creator economy. As both a content creator with 3.2...
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Brand
Unilever India Slashes Traditional Ad Budget, But Boosts Influencer Spending By 40% In Digital Strategy Shift
July 4, 2025Hindustan Unilever Limited (HUL), India’s largest consumer goods company, has reduced its overall advertising and promotional...
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Commentary
Consumers Are More Skeptical Of Content Creators Than Traditional Advertising, Study Claims
July 4, 2025Influencer marketing continues to grow, but American consumers remain more skeptical of content creators than traditional...
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Platform
Meta Unifies Video Creation On Facebook
July 4, 2025Meta has announced a major update to Facebook’s video creation process, eliminating the distinction between standard...
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Brand
Baby Furniture Startup Lalo’s Sales Grows 73%, Thanks To Influencer Marketing Targetting Millennial, Gen Z Parents
July 4, 2025Baby furniture startup Lalo reports 73% growth in unit sales over the six-month period ending March...
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Technology
Cloudflare Unveils New Model For AI Companies To Compensate Content Creators
July 4, 2025Cloudflare has launched “pay per crawl” in private beta, offering content creators a mechanism to monetize...
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Commentary
U.S. Marketers Invest Heavily In Creator Marketing But Face Scale Challenges
July 4, 2025U.S. marketers are committing substantial budgets to creator marketing, with 71% now investing between $1 million...
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Technology
AI Startup Airial Travel Raises $3M For AI-Powered Holiday Plans
July 4, 2025San Francisco-based Airial Travel has raised $3 million in seed funding to transform social media travel...
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Commentary
Influencer Marketing Measurement Becomes Top Challenge As Budgets Grow, Report Finds
July 4, 2025Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary...
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Influencer
Aviation Content Creator Faces Airline Dispute Over First Class Review
July 4, 2025Aviation content creator “Nonstop Dan” reports being confronted by Kuwait Airways staff during and after a...
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Agency
Whalar Group Secures Major Investment And Reaches $400 Million Valuation – What’s Next?
July 4, 2025Photo credit: Whalar Group Whalar Group recently announced a strategic investment from Salesforce founder Marc Benioff,...
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Commentary
UK Creator Economy Valued At £2 Billion But Faces Significant Hurdles, YouTube Report Finds
July 3, 2025The UK creator economy contributes over £2 billion to the nation’s GDP and supports more than...
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Platform
TikTok Becomes Tomorrowland’s Official Content Partner In Global Deal
July 3, 2025TikTok has announced a year-long partnership with electronic dance music festival Tomorrowland, designating the platform as...
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Platform
Threads Adds Direct Messaging, New ‘Highlighter’ Feature For Trending Conversations
July 3, 2025Meta unveils two major updates to its Threads platform: direct messaging capabilities and a new “Threads...
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Commentary
TikTok Proves Effective For Promoting Musical Cultural Heritage, Study Finds
July 3, 2025A new study published in Scientific Reports reveals that TikTok’s short video format offers significant advantages...
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Platform
TikTok Shop Officially Launches In Japan
July 3, 2025TikTok has recently launched its in-app e-commerce function, TikTok Shop, in Japan, expanding its global “discovery...
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Influencer
YouTuber Jake Paul Earns Boxing Ranking, Right To Challenge WBA Champion
July 3, 2025Jake Paul has entered the World Boxing Association’s (WBA) cruiserweight rankings at No. 14 following his...
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Agency
Later Partners With Domo To Transform Creator Data Into Revenue Opportunities
July 3, 2025Influencer marketing platform Later has partnered with AI-powered platform Domo to scale and drive revenue opportunities...
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Commentary
Report: YouTube Beats Spotify In Podcast Wars, Capturing Nearly 40% Of Consumers As Video Content Gains Popularity
July 3, 2025YouTube continues to lead as the most used platform for podcast consumption, according to the latest...
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Influencer
Full-Time Job, Part-Time Fame: The Path To Creator Success with Kevin Norman
July 3, 2025For many creators, achieving success means quitting their day jobs, going all-in, and riding the algorithm...
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Commentary
French Podcasters Call For Cultural Recognition Amid Record Growth
July 2, 2025The French Syndicate of Independent and Professional Audio Producers (PIA) is calling for urgent government action...
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Talent Collectives
Ykone Group Acquires Majority Stake In French Influencer Marketing Company The Digital Prototype
July 2, 2025Ykone Group, the parent company of Bold Management talent agency, has acquired a majority stake in...
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Agency
Qoruz Introduces Creator Brand Fit Index For Tailored Influencer Partnerships
July 2, 2025Influencer marketing platform Qoruz has launched the Creator Brand Fit (CBF) Index, a framework designed to...
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Technology
Breaking, Not Chasing The Algorithm: Inside Brandon Stewart’s Content Strategy
July 2, 2025Burbank, California, the so-called “Media Capital of the World” that is home to entertainment giants like...
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